Education is awash with efforts to personalize learning. But what does it mean for a company to personalize its support for the teachers who use its product? School leader, Jordan Silvestri and Kiddom representative, Melissa Giroux, describe what it takes for an edtech company to deliver the kind of personalized experience to its customers that teachers give to their students.
Jordan Silvestri: Our school focuses on preparing our students during their final years of academic involvement to gain and hone the skills that they will need to be successful after they graduate. We started Torah Academy in September 2016 with a strong vision for how and what we want our students to learn. Every class, student interaction, social setting and community learning experience is another opportunity to help our students see their potential and grow.
After our first year of running the school, we realized that one of our major challenges involved how we were tracking students’ progress. We needed a student-centered program that would be easy to function for the teachers and bring all of our work into one place.
Melissa Giroux: Our initial planning session with Torah Academy was extremely energizing. We were excited to meet a school leader who had great clarity around his team’s strengths and goals: Jordan wanted his team to become more accustomed to using data to drive daily instruction and he wanted technology to support consistent routines so his students could become independent learners. His concrete goals made us confident we could support his staff’s day-to-day work from afar.
Working together over the course of the year, we—at Torah Academy and Kiddom—together learned three powerful lessons about how to deliver personalized support to educators:
1. Lead with Inquiry
When teachers in professional development workshops push back on learning a new tech tool or question if a new platform might mean more work instead of less, it would be easy for a principal to double down on mandates and take a hardline stance.
Empathetic leaders respond with questions: “Can you tell me a little bit more about that?” or “Can you walk me through the steps you currently take?” and most importantly, “How can I help?”
When teachers hear their administration pause to learn a little bit more about them, learning becomes collaborative. Rather than fighting, they work as a team to figure out if the platform can adapt to meet the needs of a range of educators.
Companies, too, need to build that kind of inquiry into every step of their work with educators.
Educators at Torah Academy teach courses that cover everything from Common Core mathematics to Judaic studies, as well as provide services including speech therapy and vocational training. A one-size-fits-all tutorial about edtech product features wasn’t going to cut it with such diverse staff goals.
The first session between teachers and Kiddom invited the educators to express their concerns so that together we could customize the platform to their teaching styles and goals. Teachers learned how to move their existing curriculum from Google Drive into collaborative Kiddom classes. Other workshops, using the Question Formulation Technique, helped teachers frame collective inquiry goals for professional learning communities.
The Right Question Institute frames this process well: “The skill of question asking is far too rarely deliberately taught in school.” We believe that same kind of questioning skill should characterize how teachers interact with edtech companies.
2. Walk the Talk
There’s nothing worse than a classroom full of students staring at you as error messages prevent you from moving on with a lesson. As an administrator, I (Jordan) was worried that some of my teachers might have technical difficulties with onboarding to new technology. The “competency test” for real customer service is simply this: Will it deliver when you need it?
One teacher, in particular, had reported that as she was working to set up her class over the weekend, she hit a snag. She struggled to figure out what was going on. Finally, she contacted Kiddom through the app and had a live troubleshooting conversation on a Sunday afternoon. I was floored by both the teacher's proactive approach—and the fact that the company walked the talk, big time!
Just as important as responding quickly is speaking the language of the people you serve. The company’s support team has grown from a collection of part-time interns into a team of former educators—people who natively speak “teacher talk”—and avoid the kind of tech jargon that can confuse just about anyone.
No school is the same. Investing the time to send a company’s support team to visit schools and observe users in the field means that teacher advocates learn how to ask questions to troubleshoot and to gain context. They are not merely following tech support flow charts and giving standard responses; they’re relying on their knowledge of pedagogy and the challenging realities of everyday teaching to frame their responses.
3. Stop and Reflect
School-based staff don’t always have time to step outside of their day-to-day responsibilities and reflect on successes and challenges. But particularly when you start a relationship with a company, educators must ask their partners: How are you measuring success?
As a school for students with special needs, Torah Academy does not use letter or number grades to assess student progress. Teachers focus on helping students master the skills they will need to be productive members of their community. This approach to assessment—with the ultimate goal of having students apply their goals to new environments and interactions—has been core to our program.
During one of our first joint meetings, the company introduced its mastery grading feature to Torah Academy teachers as if it were a new concept. Hardly the case! In response, teachers showed the Kiddom team how that construct fit right in with the school’s methodology, so that teachers could correlate lessons to goals and assess student progress in one fell swoop.
Throughout the year of working together, our joint team relied on routine check-ins to collect feedback, plan targeted professional development and to provide administrators with a sounding board for worries or celebrations.
But by mid-year, it became clear that educators were adopting the platform in very different ways and at different speeds. We consequently scheduled a mid-year professional development day. The Kiddom team spent the day working with individual teachers during their prep periods, to better differentiate and leverage relationships. Each conversation was private, which allowed for candid feedback and questions and supported individual needs. Some teachers desperately wanted more support in analyzing reports; others were still working on building classroom routines using the platform.
Building relationships between teachers and students takes thoughtful inquiry, care and reflection—and the relationship between an edtech company and the teachers who use its products demands the same. When both groups invest the time, authentic learning happens.
